CASSANDRA WUERSTLE
cassieka27@gmail.com | East Lansing, Michigan | 814.969.1108
EDUCATION
The Pennsylvania State University | Erie, PA
Bachelor of Science in Marketing
Minor in Bachelor of Arts in Psychology
RELATED WORK EXPERIENCE
Marketing Director, The SkyRocket Group | Remote
Sept. 2020 – Present
- Managed a team of creatives to complete an array of assets for our digital campaign efforts
- Researched and optimized SEO strategy behind websites, PPC, remarketing, and other digital assets
- Collaborated with clients to interpret statistics and lead generation to develop new campaigns
- Generated and presented monthly reports to monitor and analyze the success of ongoing campaigns
Product Marketing Manager Intern, MSA | Cranberry, Pennsylvania
Jan. 2020 – Aug. 2020
- Managed marketing collateral and creation during product launch
- Worked closely with the creative team to develop and execute a full video library
- Develop internal training materials for MSA salesforce
Marketing Consultant, Diagnostic X-Ray | Erie, Pennsylvania
June 2019 – Aug. 2019
- Planned and executed rebranding for companies Breast Screening Center
- Created a new logo for companies Breast Screening Center
- Built and redesigned two websites for the company (breastscreeningcenter.com)
Marketing Intern, Maleno | Erie, Pennsylvania
May 2018 – Aug.2018
- Managed email and social media marketing through HubSpot
- Created various large-scale signage to promote the company
- Presented progress and statistics of campaigns to owners
ACADEMIC EXPERIENCE
Editor-in-Chief/ News Editor, Behrend Beacon | Penn State Erie
Aug. 2016 – Jan. 2020
- Acted as Chief Assignment Editor to develop news stories weekly
- Managed editors, staff writers, and managers to meet engagement and financial goals
- Scheduled weekly budget meetings and oversaw weekly layout, using Adobe InDesign
Consumer Behavior 444 | Penn State Erie
Jan. 2019 – Apr. 2019
- Consulted with the Erie County Historical Society on increasing interest and donations
- Performed primary and secondary research which featured a competitor analysis and focus group
- Presented recommendations and plans for future fundraising events for consideration
Adobe Skills for Marketers, 397 | Penn State Erie
Jan. 2018 – May 2018
- Utilized Adobe Photoshop to create a mockup webpage for small a foresting company
- Operated Adobe Premiere to create a PSA for our chosen company
- Explored Adobe InDesign to create a magazine layout to finalize skills learned in the program
Acquired Certifictificates
Google Analytics HubSpot Inbound HubSpot Email