Into:

Go green. Become sustainable. Be  environmentally friendly. These ideologies, these mantras are all shared by an artifact unique to Penn State’s campus and an artifact that is globally recognized on April 22nd. The mobius campaign and Earth Day through the use of rhetoric inspire citizens to think and take responsibility for their waste and how their actions impact the environment.

Rhetoric:

-Kairos:

• growing environmental issues
• mobius campaign created in 2014
• Earth Day in the 1970’s
•  now they bring attention to the growing concern and impact of these issues

-Audience:

• mobius is consumed by Penn State Students and Faculty
• Earth Day has a global audience

-Ethos:

• Penn State is renowned as an institution that strives to be sustainable
• Earth Day has evolved into an organization and a day devoted to spreading awareness to issues and calling for change and support to combat these problems

-Logos:

• Both the mobius campaign and Earth Day have been quantitatively successful in efforts to go green
• introduce and compare statistics of each artifact

-Pathos:

• action from these artifacts are derived from the sense of pride they both raise in a community

-Commonplaces:

• this generation needs to go green, be environmentally friendly, and become sustainable
• humans created this problem, its our moral responsiblitly to fix it
• shared enterprise that we all live on the same planet; humanity on earth

Function Civically:

– the mobius campaign conditions students and faculty to reduce their waste and recycle

-Earth Day brings attention to the world of the environmental issues plaguing it and what needs to change

-compare the daily effectiveness of mobius to the overarching but only annual message of Earth Day

• first world countries are the main producers of pollution and these environmental issues
• first world feel less of these effects as opposed to poorer countries

Conclusion:

The earth and our futures depend on our actions and what we choose to do with the environmental issues that we face now. The mobius campaign and Earth Day call and rally citizens to change their ways and thus improve the world we live in through the use of rhetoric.