What and how can PR help Taylor Swift to build a strong personal brand?

Taylor Swift, an American singer, songwriter, and actress, was born in December 13, 1989 in Reading, Pennsylvania. At the age of 14, she chose to pursue a career in country music and became the youngest songwriter ever hired by the Sony/ATV music publishing house. As a songwriter, she has been honored by the Nashiville Songwriters Association and the Songwriters Hall of Fame.Her other achievements include seven Grammy Awards, one Emmy Award, 22 Billboard Music Awards, 11 Country Music Association Awards, eight Academy of Country Music Awards,and one Brit Award.

What makes Taylor so special is that she is one of the best-selling artists of all time, having sold more than 40 million albums—including 27.1 million in the U.S.—and 130 million single downloads. Besides writing and singing songs, Taylor has also had supporting roles in feature films including “Valentine’s Day” (2010) and “The Giver” (2014). In 2015, Swift became the youngest woman ever to be included on Forbes “100 Most Power Women” list, ranking at number 64.

An effective PR plan can greatly help Taylor to build a strong personal brand and ensure greater success. In this specific case, social media can be a wonderful tool to promote consistent and positive media coverage of Taylor, demonstrate her unique expertise, and build trust with community.

Specifically, we can use social media profiles on Twitter, Facebook, Instagram, YouTube and Tumblr to showcase her “personality” and portray her as open, cheerful, caring, passionate and aspiring musical artists. As a result, those elements fully demonstrate her understanding of her target audiences (fans) and make them adore her, share her posts and buy her music.

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