Like many college athletic conferences, the Big Ten Conference has generally prided itself on its ability to support schools that have successful athletic programs. More recently, however, Big Ten has been emphasizing the importance of academic prosperity in addition to their stellar sports teams. As a result, over the years the Big Ten’s marketing campaigns have shifted from football-focused ones to campaigns that showcase a blend of athletic, academic, and community values in an attempt to draw a more diverse student body to their universities. A recent illustration of this marketing shift can be seen in the differences in their “B1G Decision” campaign (2017) and the general football coach commercial that aired in 2010. Despite the two commercials advertising the same schools simply seven years apart, they connect with entirely different audiences through their establishments of ethos, the arrangements of the arguments, and the use of the civic commonplaces of football and college.
3 thoughts on “Civic Artifact Introduction”
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Strong intro paragraph and thesis has good content. I’d suggest making the beginning more attention grabbing.
I think it has a good flow of background information, introduction of your artifacts, and explanation of their rhetorical use. The only thing I would change is maybe inserting some pronouns to replace “Big Ten,” once or twice so that it feels less repetitive.
Very good intro! I think your thesis sets up the rest of the paper well. My only critique would be to hook the audience better. I think your current hook is definitely an important sentence for the introduction, but I think you could use more of an attention grabber before it.