Sweets are one of the most persuasive and rewarding treats of childhood. Whether parents want a child to do something or want to reward them for a success, sweets like candy are the go-to. As generations grow, this association with happiness and enjoyments lingers in the brain and now emerges a generation filled with flavored nicotine vapes. Small devices that allow easy inhalation of tastefully flavored nicotine embody the perfect package of feeling good when the sugar just doesn’t cut it as a high-schooler. The irony is that a device created to help smokers quit quickly became the pervasive gateway for teenage nicotine addiction. Unethical marketing techniques specially catered to a young audience were quickly faced by a campaign targeting teens by utilizing rhetoric to carefully tune in to the teenage mind to make smoking “not cool:” truth campaign.. Truth’s commercial “Sweet Clouds” specifically appeals to the commonplace of childhood pleasures, such candy and sugary indulgences, to discourage and inform teens about the scientific dangers of vapes and how companies lure them in. The ad encompasses a variety of rhetorical devices including pathos, logos, Kairos, and commonplace to articulate that teens need to be the driving force behind becoming the generation that ends a multitude of smoking damages.