Despite what most people assume, incognito modes are primarily built to block traces of your online activity being left on your computer–not the web. Just because you are using incognito mode, that doesn’t mean your ISP and sites like Google, Facebook, and Amazon can’t track your activity.
Grothaus, M. (2019, April 12). Incognito mode won’t keep your browsing private. Do this instead. Fast Company. https://www.fastcompany.com/90311396/incognito-mode-wont-keep-you-private-try-browser-compartmentalization