The moves by Uber, Lyft, Instacart, DoorDash and Postmates show what is possible, technologists and legal experts say, when powerful tech companies brush past norms and consumer expectations, leveraging their influence and everything they know about the public for their political advantage.

…“If someone wants to put their thumb on the scale and rank information based on what they know about a user and what they’re more susceptible to, not only is that permitted by the law but that’s the definition of behavioral advertising,” [Ashkan] Soltani said. “That’s what the entire system is designed to do — to show the right content to the right person at the right time.”

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Murphy, K. (2020, Oct. 26). Gig companies open the door to campaigning by app. Politico. https://www.politico.com/news/2020/10/26/gig-companies-open-the-door-to-campaigning-by-app-431882