By Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University:

In this thought-provoking book, based on nine years of research in captology, Dr. B. J. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people’s attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside.

Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence?

(Description from Barnes & Noble).

Read more:

Fogg, B. J. (2003). Persuasive technology: Using computers to change what we think and do. Morgan Kaufmann.