The news highlights the nascent market of vehicle location data, tapped into by insurance firms, advertisers, and others who can obtain it. Government contractors have also offered to sell such data to the U.S. military for surveillance purposes. The experiment shows how fragile the anonymity of location data can be, with one of the few barriers being an agreement in Otonomo’s terms of use to not try and unmask real people in the data.

Cox, J. (2021, June 10). ‘Privacy protecting’ car location data seemingly shows where people live, work, and go. Vice. https://www.vice.com/en/article/4avagd/car-location-data-not-anonymous-otonomo