As part of a larger program, Alfi is offering ride-hail drivers a free tablet that it claims will use computer vision to “recognize the demographics of the rider” and serve them “personalized content as well as advertisements.” Drivers are promised a revenue share of “up to $350” so long as passengers actually engage with the content or ads.

Ongweso, E. (2021, June 23). This company is putting face-tracking ad tablets in the back of Ubers. Vice. https://www.vice.com/en/article/5dbyvz/this-company-is-putting-face-tracking-ad-tablets-in-the-back-of-ubers