Well, sure, the article is “free” in the sense there is no monetary transaction. But, not free in the sense that I must trade my time and my personal information in exchange for the access. And, I must consent to account terms — e.g., data tracking, analysis, reporting — that I have no mechanism for negotiating. Instead of a paywall, I face a datawall.
Hinchliffe, L. J. (2018, October 11). From paywall to datawal. The Scholarly Kitchen. https://scholarlykitchen.sspnet.org/2018/10/11/from-paywall-to-datawall/