It seems unlikely that Netflix’s trend toward clickbait in 2021 reflects some executive decision; it’s probably a confluence of a few surprise hit titles and a machine-learning algorithm that’s just figuring out this particular flavor of human gullibility…. And once an algorithm sees something working, it’s going hell-for-leather to replicate those results as much as possible. The question is: What will Netflix do about its algorithms discovering humans’ basest instincts?

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Kois, D. (2021, August 22). The clickbaitification of Netflix. Slate. https://slate.com/culture/2021/08/netflix-top-10-movies-shows-clickbait.html