You don’t need to look further than the high-profile antitrust suits being lobbed against Facebook to understand that this is a company that’s not comfortable with any sort of loss. It’s pulled every smarmy and underhanded trick in the book to keep ad dollars or users from pouring into the hands of rivals, and then buying out those rivals whenever those schemes didn’t pan out. Thanks to Apple, Facebook’s now lost a ton of valuable tracking intel on iOS users, and will likely continue to lose more intel moving forward. Meanwhile, Facebook’s weird corporate grief will continue pouring out in ways that we’re only starting to comprehend.

Wodinsky, S. (2021, September 22). Facebook admits Apple’s iOS privacy updates are working. Gizmodo. https://gizmodo.com/facebook-admits-apples-ios-privacy-updates-are-working-1847721868