The political push raises an old question for Facebook: Why not just give users the power to turn off their feed ranking algorithms voluntarily? Would letting users opt to see every post from the people they follow, in chronological order, be so bad?

The documents suggest that Facebook’s defense of algorithmic rankings stems not only from its business interests, but from a paternalistic conviction, backed by data, that its sophisticated personalization software knows what users want better than the users themselves. It’s a view that likely extends beyond Facebook: Rivals such as Twitter, TikTok and YouTube rely heavily on automated content recommendation systems, as does Facebook’s corporate sibling Instagram.

But critics say this view misses something important: the value of giving users more agency over their information diet.