When algorithms work for us, they’re invisible. We’re vaguely aware that we’re being served the kind of content we like before we even know we want it, but we’re too busy enjoying that cat video to even care. (Aldous Huxley would have a field day.) When they stop working for us, that’s when we notice. Our conscious relationships with these chunks of code, therefore, are almost always fraught with the kind of frustration reserved for toxic partners.

Taylor, C. (2020, September 6). An open letter to the most disappointing algorithms in my life. Mashable. https://mashable.com/article/algorithms-netflix-youtube-spotify