Tinder hijacks the brain’s system of reward learning to keep individuals hooked. Tinder sends notifications when a user has a new match. When users first begin to receive such notifications, their dopamine neuron firing rate does not increase until the user views the profile of the individual with whom they matched. However, over time, the user may begin to experience a reward response simply from the notification.

Read more:

Henderson, R. (2018, May 28). The Science Behind What Tinder Is Doing to Your Brain. Psychology Today. https://www.psychologytoday.com/us/blog/after-service/201805/the-science-behind-what-tinder-is-doing-your-brain