But the potential implications related to social mapping research go beyond targeted advertising for new clothes, he said. “My immediate concern is about the use of such data analysis by finance, insurance, and real estate sectors,” Sadowski told Motherboard. “These are industries with long histories of using ‘alternative data’ to inform decision-making and justify discriminatory decisions. Often as proxies for other protected categories like race, gender, and class.”

Fassler, E. (2022, February 23). Facebook AI researchers built a ‘fashion map’ with your social media photos. Vice. https://www.vice.com/en/article/bvn594/facebook-ai-researchers-built-a-fashion-map-with-your-social-media-photos