Privacy is inherent to being human. We have curtains on the windows, we have locks on our doors. But we tend to disconnect the digital world from the physical world. So if you take the analogy of Google, it’s someone that’s following you around every single day, recording everything that you say and every place you visit. In real life, we would never tolerate that. On the internet, somehow, because it’s not visible, we tend to think that it’s not there. But the surveillance that you don’t notice tends to be far more insidious than the one that you do.

Edelman, G. (2022, May 25). Proton is trying to become Google – without your data. Wired. https://www.wired.com/story/proton-mail-calendar-drive-vpn/