The consumer sentiment survey was conducted in July and included about 4,000 respondents divided between the United States and several countries in Europe. The results are compared to a similar survey conducted in 2020, and both concerns about personal privacy and the actions people are willing to take to protect it are on the rise. Online behavior is also increasingly trust-driven, with consumers opting out of sharing their data with companies that are not transparent about how it is handled or that have been busted in the past for mishandling it.

Ikeda, S. (2022, November 4). Study shows privacy awareness is the “new normal” for consumers, online behavior is much more guarded. CPO Magazine. https://www.cpomagazine.com/data-privacy/study-shows-privacy-awareness-is-the-new-normal-for-consumers-online-behavior-is-much-more-guarded/