The biggest reason why bots are overtaking human activity on the internet is that businesses are benefiting from bots. Bots can get websites inflated views and make them look more popular than they actually are. And so, some companies don’t want to investigate bot traffic to avoid affecting their website’s performance. Similarly, in the advertising space, digital advertising exchanges (that act as middlemen buying and selling ad space) don’t want to highlight the fact that they have fake websites and apps in their roster (as we explained in the case of Aleksandr Zhukov). That is because it gives them a high volume of traffic which in turn, makes the exchange more money.

Pandey, K. (2022, November 13). Why are bots taking over the internet? Jumpstart Magazine. https://www.jumpstartmag.com/why-are-bots-taking-over-the-internet/