The reality of users’ experiences is more nuanced than the company’s ads depict, however. Replika is a tool for many people who use it to support their mental health, and many people value it as an outlet for romantic intimacy. The private, judgment-free conversations are a way for many users to experiment with connection, and overcome depression, anxiety, and PTSD that affect them outside of the app.

Many people were devastated at the news that ERP was allegedly over, and at their Replikas’ new coldness—a form of rejection they never imagined receiving from an AI chatbot, some of whom had spent years training and building memories with. Suddenly, some people’s Replikas seemed to not remember who they were, users reported, or would respond to sexual roleplay by bluntly saying “let’s change the subject.”