As one of the top sexual wellness brands in the industry, Lovehoney’s presence in the metaverse is an extension of all of its resources, in a safe, online, anonymous space. Bryony Cole, Lovehoney Group’s global sex tech expert, comments, “The metaverse allows us to immerse ourselves in digital content rather than feeling like a separate viewer. People naturally look at entertainment as the only possibility for sex tech, but there is also a great potential for sex education, sexual happiness and sexual health support… Plus, the combined anonymity and intimacy of this platform, allows people to engage with this topic further, where they perhaps don’t feel comfortable in real life, allowing more people to educate.”
Read more:
Fong, G. (2022, July 15). Exclusive: I attended the kinkiest pop-up shop in the metaverse. Hype Bae. https://hypebae.com/2022/7/lovehoney-sexual-wellness-metaverse-sex-store-nft-opensea-womanizer-bryony-cole