This HIPAA authorization form was different. Phreesia was asking for consent to mine the data I entered through the check-in process to show me targeted ads. Buried eight paragraphs down is language informing me I can opt out without losing access to my providers, but most readers likely click through hurriedly so they can get to their appointment in time. My OB-GYNs are committed to the ethics of patient confidentiality. Why would they encourage me to give away my reproductive privacy at the digital front door to their office?

Rosenblat, A. R. (2023, April 7). I declined to share my medical data with advertisers at my doctor’s office. One company claimed otherwise. Stat. https://www.statnews.com/2023/04/07/medical-data-privacy-phreesia/