While a platform like this might make it easier for tenants to pay rent, Story is actually a massive data platform that tenant organizers and privacy advocates worry will deepen the inequality between landlords and tenants and further entrench housing discrimination.

“It’s one thing to just enable tenants to submit rent payments online, those kinds of platforms are not uncommon and something that JP Morgan’s platform is intended to help do. But these kinds of platforms are aimed at delivering insights to real estate management companies based on data analytics in a space where there’s already an abundance of technologies that are making decisions about who gets and maintains access to housing,” Ridhi Shetty, the Policy Counsel with the Center for Democracy and Technology’s Privacy & Data Project, told Motherboard.

Xiang, C. (2022, November 4). JP Morgan wants to make tenant data available to every landlord. Vice. https://www.vice.com/en/article/k7bkyn/jp-morgan-wants-to-make-tenant-data-available-to-every-landlord