—Facebook no longer has any legal basis under the General Data Protection Regulation (GDPR) for such highly targeted advertising in Europe, apart from getting real consent (i.e., not just agreement to the general terms of use) from each user. That means Europeans will get to use Facebook without having to agree to this sort of pervasive surveillance.

—European competition regulators can identify and (in some cases) crack down on market leaders’ privacy-violating behavior in the context of their antitrust investigations, so it’s no longer just data protection authorities that tech firms have to fear on that front.

Meyer, D. (2023, July 5). Meta’s targeted ads disaster is also a problem for Google. Fortune. https://fortune.com/2023/07/05/meta-google-targeted-advertising-europe-antitrust-gdpr/