Leaning into lo-fi production has not only equipped brands and agencies to more effectively partake in fleeting trends and operate on tighter timelines, it also allowed them to speak on par with their audiences and form authentic connections through content that appears native in the context of social media platforms. However, the lo-fi surge isn’t the only change that marketers have to adapt to: Methods of more professional production are rapidly evolving as well. The advancements of the contemporary industrial revolution, fancily dubbed Industry 4.0, is becoming widely accessible, including in the form of generative AI.

With both the ends and the means of creative production transforming so swiftly, the fate of content—and the professionals who create it—is in question. Where will lo-fi content evolve? How should creators adapt to AI tools? And could one perhaps be the remedy for the other?

Read more:

Osipovskii, D. (2023, August 3). ‘Perfectly Imperfect’: Resurfacing the Soul of Social Media in the Era of AI. AdWeek. https://www.adweek.com/social-marketing/perfectly-imperfect-resurfacing-the-soul-of-social-media-in-the-era-of-ai/