More than a decade on, users are abandoning their profiles in search of a better way of meeting like‑minded people. The most up-to-date figures show the world’s most popular dating app, Tinder, saw its users drop by 5% in 2021, while shares in both Bumble and Match Group, which owns Tinder, have declined steadily over the last couple of years.

It is a problem that seems likely to get worse for those companies, as more than 90% of gen Z feel frustrated with dating apps, according to youth research agency Savanta.

Vinter, R. (2023, October 28). ‘It’s quite soul-destroying’: how we fell out of love with dating apps. The Guardian. https://www.theguardian.com/lifeandstyle/2023/oct/28/its-quite-soul-destroying-how-we-fell-out-of-love-with-dating-apps