As AI becomes even more easily accessible, we’re bound to see cases similar to this in the future. Musicians are already contending with voice-cloning that can make it seem like Drake is dropping a new single or Johnny Cash is covering Taylor Swift, while deepfake technology is making it possible for Tom Hanks’ AI-generated likeness to appear in an ad for a dental plan without his consent.
Roth, E. (2023, November 1). Scarlett Johansson hits AI app with legal action for cloning her voice in an ad. The Verge. https://www.theverge.com/2023/11/1/23942557/scarlett-johansson-ai-app-developers-lawsuit