“My collaborators and I uncovered that Amazon uses smart speaker interaction data to infer user interests and then uses those interests to target personalized ads to the user,” Iqbal said. “That’s something that Amazon was not upfront about before our research.”

Ballard, S. (2023, October 27). Your smart speaker data is used in ways you might not expect. Tech Xplore. https://techxplore.com/news/2023-10-smart-speaker-ways.html