There is only one state in the entire country—Illinois—where child influencers are legally entitled to a percentage of the money they help earn by being featured in monetized content. Although similar legislation has been introduced in several states this year, the fact remains: As of publication time, the vast majority of children who generate profits for their influencer parents—whether through brand deals, sponsorships, or direct payment from platforms—are legally unprotected and could be left with nothing in an industry valued at $21 billion in 2023. In the teeming, controversial world of family content creators, what happened to Vanessa is not uncommon. She spent the majority of her life up through her teenage years working on and being featured in her mother’s profitable blog and social media accounts, and she never saw a dime for her labor.

…Being part of an influencer family changed everything about her life, Vanessa says. “Sometimes I didn’t know where the separation was between what was real and what was curated for social media.” And her mother’s online presence indelibly warped their relationship. “Being an influencer kid turned my relationship with my mom into more of an employer-employee relationship than a parent-child one,” she says. “Once you cross the line from being family to being coworkers, you can’t really go back.”

Read more:

Latifi, F. (2024, March 12). What’s the Price of a Childhood Turned Into Content? Cosmopolitan. https://www.cosmopolitan.com/lifestyle/a60125272/sharenting-parenting-influencer-cost-children/