Search engines have traditionally facilitated such connections. By contrast, LLMs synthesize their own answers, treating content such as this article (or pretty much any text, code, music, or image they can access) as digestible raw material. Writers and other creators risk losing the connection they have to their audience, as well as compensation for their work. Certain proposed “solutions,” such as paying publishers to provide content for an AI, neither scale nor are what writers seek; LLMs aren’t people we connect with. Eventually, people may stop writing, stop filming, stop composing—at least for the open, public web. People will still create, but for small, select audiences, walled off from the content-hoovering AIs. The great public commons of the web will be gone.