Much like companies mining data on a consumer’s behavior when binge-watching a show or shopping online, colleges are also tracking applicants. Enrollment management systems contain various data points such as names purchased from testing companies, financial aid information and ability to pay tuition, and student interactions with college websites and social media accounts.

Here’s what prospective students should know about college admissions algorithms and how they can affect their chances of acceptance.

Read more:

Moody, J. (2020, September 30). Algorithms for College Admissions: What to Know. US News & World Report. https://www.usnews.com/education/best-colleges/articles/how-admissions-algorithms-could-affect-your-college-acceptance