Snapchat is reserving the right to put its users’ faces in ads, according to terms of service related to its “My Selfie” tool (formerly “AI Selfies”), which allows users and their friends to create AI-generated images trained on their selfies.

Users have the option to opt out of this by toggling off a “feature” in the app called “See My Selfie in Ads,” but according to 404 Media’s testing this feature is on by default.

“My Selfie is used to power Generative AI, Cameos and other experiences on Snapchat that feature you, including ads,” a pop up in the Snapchat app says. “My Selfie uses your images and information to do this.”

Maiberg, E. (2024, September 17). Snapchat Reserves the Right to Use AI-Generated Images of Your Face in Ads. 404 Media. https://www.404media.co/snapchat-reserves-the-right-to-use-ai-generated-images-of-your-face-in-ads/