Detractors often depict privacy work as being “ideological.” If believing that people shouldn’t live in fear of their tech betraying them is ideological, I’ll take it. But there’s a purely profits-driven consideration if that’s what you want: people don’t want to be recognised across contexts, and trying to force that to happen is an arms race against users which you’ll eventually lose.

Berjon, R. (2021, July 21). Privacy: A quick reality check. https://berjon.com/privacy-reality-check/