Hour One appears to get this right. The firm does not let people have a say in how their likeness will be used or what words will be put into their mouths, but it has an ethics policy specifying that it will not work with certain industries. “We’re pretty conservative about the types of businesses that we work with,” says Monbiot. That means no gambling, no sex, and no politics.

Heaven, W. D. (2021, August 27). People are hiring out their faces to become deepfake-style marketing clones. MIT Technology Review. https://www.technologyreview.com/2021/08/27/1033879/people-hiring-faces-work-deepfake-ai-marketing-clones/