Pornhub doesn’t allow people to easily opt out of being tracked by cookies; the site isn’t clear about the data it shares with third parties; and its algorithm “assigns” people sexual preferences, based on the videos they watch, says Alessandro Polidoro, a digital rights activist and the lead attorney of the litigation.

Burgess, M. (2023, June 29). Pornhub Is Being Accused of Illegal Data Collection. Wired. https://www.wired.com/story/pornhub-tracking-cookies-gdpr-video-history/