In the past few years, there has been an uptick in the popularity of astrology-related apps in India, where astrologers, tarot card readers, numerologists, and palmists offer services over livestreams in broadcasts often viewed by thousands. In an astrology-obsessed nation, this space is emerging as a hot spot for young and middle-aged Indians who want to seek advice on their personal and professional challenges and are desperate to speak to someone who will let them vent without judgment.

“Most people who come on astrology platforms are not there looking for solutions. They just want to be heard and accepted,” said Sachi Bajaj, 46, who has been a registered astrologer on Astrotalk for over a year and also specializes in psychic healing. Other than that, uncertainty is another major factor that draws people to astrology. These apps reported that their revenue nearly doubled during the pandemic.

Read more:

Shaikh, S. (2024, January 15). Young Indians Make a Beeline to Online Apps to Share Their Woes. New Lines Magazine. https://newlinesmag.com/spotlight/young-indians-make-a-beeline-to-online-apps-to-share-their-woes/