The overview document describes Impact as a “A Volunteer Fire Department For The Digital World,” empowering “masses of ‘good people’” to “fight active fires, stamp out small brush fires, and even do preventative work (prebunking) to stop fires before they have the potential to start.” However, experts say that what Impact proposes could potentially only continue to blur the lines between authentic and inauthentic behavior online and can also lead to a world where only people with the resources to pay for such a service could “shape reality,” as the Impact overview document says. The app also shows another way AI-generated content could continue to flood the internet and distort reality in the same way it has distorted Google search results, book sold on Amazon, and ghost kitchen menus.

Maiberg, E. (2024, October 16). AI-Powered Social Media Manipulation App Promises to ‘Shape Reality’. 404 Media. https://www.404media.co/ai-powered-social-media-manipulation-app-promises-to-shape-reality-4/