Platform Sweet Talk (Grosser)
Today’s dominant social media platforms are designed to produce, above all else, user engagement. Engaged users contribute increasing amounts of… read more
Down with Metrics: The Exquisite Joys of an Unquantifiable Life – The Realists
The point of this post is to say that there is value in a private life, in unseen, unshared moments…. read more
Audi, Mars, Nespresso Embrace Ad Effectiveness With New Attention Metrics – AdWeek
For years, programmatic advertising has promised to use the power of data and technology to make media buying more efficient…. read more