first-party data

social media apps

Evolving Social and Performance Marketing Targeting and Attribution: Navigating the brave new world of first-party data – AdWeek

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Since major tech companies like Google and Apple started cracking down on privacy, announcing plans to deprecate the third-party cookie,… read more

Young black girl using a VR headset

Agencies Adopt a Cautious Approach to Gathering Metaverse Data – AdWeek

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When people use a VR headset, biometric data is collected to create avatars. Even though that data may not be… read more

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