This is quite an interesting and (for its time) graphically innovative book. It is an attempt to capture the core of McLuhan’s ideas and, I believe also to push the envelope on what it means to publish serious academic writing as an artform in and of itself. Try to think of it in terms of the way it reflect current sentiments about identity, community, design and our relationship to technology even though at the time of its publishing there was (essentially) no such thing as a personal computer.
Update: You can find the reading here.
Michelle Pasterick says
Is anyone else getting the message that you aren’t authorized to view this reading? I can access all of the other protected readings for the course, so can’t figure out what the problem is…
Cole W. Camplese says
Hi Michelle. Sorry, we fixed the link to this reading and it now should be available. Sorry about that and thanks for bringing it to our attention.
Michelle Pasterick says
Thanks a lot!