Project Statement
Black Mass Mountain is a web mockup project showcasing a music festival for anyone and everyone who loves rock and metal music. The music festival aims to break some of the stigma that surrounds the genre of music by emphasizing the value in community and being a place where you can be yourself. This branding and 2D design project serves as an outline for a functional webpage that will be a place for users to buy tickets to the festival, view merchandise, as well as seeing what the festival has to offer in general.
The first part of creating this project involved researching the rock and metal genres as a whole to understand the type of design language I needed to be using. This meant finding sites and designs similar to what I wanted to have so that I can draw inspiration for my festival’s brand. Next began the process of coming up with a name and design scheme that fit the brand’s values. The design for this festival conveys the feeling of people coming together to not only have fun and forget about life’s troubles, but also feeling like you belong.
Black Mass Mountain aims to be a haven where everyday life struggles don’t exist. The festival is a reminder to others that they are not alone, and that they will always have a place where they can go to be themselves. I have personally dealt with people who view the rock and metal genre as nothing but loud noise with no purpose. The goal of this project is to show that there is more to the genres than just heavy guitar riffs and screaming vocals. I hope to show-case the positivity that I have when I am listening to this music and attending music festivals and break the stigma of rock and metal music having nothing to offer others. The title Black Mass Mountain is both celebratory of alternative religious views typically found within the heavy metal community and the acceptance they often find as well as a tongue-in-cheek joke aimed at those who look down on people involved in the community as ‘devil-worshippers’. The name resonates with those who understand and strikes fear in those who don’t.
