Media Log: A Campaign To Establish High Schools For A New Era

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The public school system in the United States has been under major scrutiny for as long as I can remember. Some of the main issues that the media are covering are class room size, equal opportunity and funding. Another issue that is being brought up is how the curriculums aren’t set up for our current generations jobs. They have been practically untouched for many years.

Laurene Powell Jobs, the wife of famous Steve P. Jobs is starting a new $50 million campaign that could change our school system for the better. According to a article posted in The New York Times on September 14, 2015 by Jennifer Medina, Ms. Powell Jobs is starting a new campaign with a new approach to education. Her project called XQ is designed to be a super school that caters to the skills needed to succeed in our new generation. “The old system was created for the work force we needed 100 years ago,” Ms Powell Jobs said.  To help her succeed in her project, she assembled an impressive team of advisers led by Russlynn H. Ali, who worked in the Obama administration’s education department.

The news coverage for this campaign has been very positive. Steve Jobs and his wife has been known for their passion and donations to keep kids in school. The article spun the subject to make the readers think that our current education system isn’t as good as it should be and that this campaign has the hope to change that. The target audience would be young adults who are about to have children and send them off to public school.

Since the Jobs family has a lot of money, I am sure they will hire the best market managers and public relations managers to work on this new campaign. My advice to them would be to research the specific flaws of our current public school system and then propose how XQ would solve those issues and better prepare the future work force and our children. They should bring in people who have great knowledge in these subjects and how them speak out in order to gain credibility.

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