Anthropology, Cognitive Psychology for IT Innovation
Do I need to understand psychology and anthropology to become an effective IT innovation office? The answer is “YES” according to Gartner’s article titled “Meeting the Information Needs of the Chief
Innovation Officer in 2023 ”
I can think of these two areas that can be benefited from understanding psychology.
- User Experience (UX) Design: The principles of cognitive and behavioral psychology can be applied to design user interfaces that are intuitive and user-friendly. For instance, by understanding cognitive biases and decision-making processes, designers can create systems that help users make better decisions, avoid errors, and navigate more efficiently.
- Motivation and Engagement: Behavioral psychology can provide insights into what motivates people to engage with certain technologies. These principles can be used to develop systems and applications that increase user engagement, such as gamification elements in a productivity app.
Also, I believe anthropology provides a rich understanding of cultural dynamics, which is critical when designing technology for global use, such as:
- Understanding User Needs: By studying various cultures, companies can understand the different needs, preferences, and behaviors of users worldwide. This understanding can lead to the creation of more relevant and effective products and services.
- Cultural Sensitivity in Design: Anthropological research can ensure that technological innovations are culturally sensitive. For example, color choices in an application can have different connotations in different cultures. Thus, anthropological insights can help in making design decisions that are globally acceptable.
OK, now we jump-start our innovation journey with useful tools. Then who is with us for the adventure? This article helps us to identify six different innovative people types:
Navigator(Strategist) Navigators discern which technologies are crucial for the company, focusing on understanding current and future business processes and architectural plans.
Scholar(Pinoeer): Scholars tend to push the limits of new technology capabilities, often introducing fundamentally new solutions.
Responder(Validator): Responders ensure a technology’s maturity for deployment and support its first-time use within the company.
Counselor(Influencer): Counselors promote technology innovation through education and inspiration, primarily recommending technologies to top business and IT executives.
Conductor(Coordinator): Conductors coordinate and utilize the efforts of other groups within the company. They serve as centralized coordinators in decentralized organizations.
Pollinator(Mentor): Pollinators, or catalyst teams, stimulate distributed innovation within the organization, focusing more on coaching and mentoring nascent ideas.
If you ask me about the group I identify with, I would say, I embody 95% of the Scholar traits and 5% of the Navigator’s characteristics, residing in a world of endless possibilities next to Peter Pan’s Neverland.
Please visit me soon. I will order you a cup of “Rainbow Pixie Dust Parfait” 🙂