Original Script:
Opening image is footage of a first pregnancy, low-income woman pacing back and forth on a sidewalk. The camera is showing her feet as she walks back and forth.
The camera then pans up and shows the sign by the entrance to the WIC that is located in State College.
There is then a voice over that is a fact about WIC. It will say, “To be eligible on the basis of income, applicants’ income must fall at or below 185
percent of the U.S. Poverty Income Guidelines (currently $44,123for a family of four).”
The camera will then show the woman sitting in the waiting room at WIC. She will look somewhat nervous and anxious as she doesn’t really know much about pregnancy, since it is her first time being pregnant.
Another voice over fact will be read here. The fact will read, “Congress appropriated $6.522 billion for WIC in FY 2013. By comparison, the WIC Program appropriation was $20.6 million in 1974; $750 million in 1980; $2.1 billion in 1990, $4.0 billion in 2000, and $7.3 billion in 2010.”
The PSA will then show the woman getting called back into an examination room. She will receive information about WIC as well as nutrition information for pregnant women who are also on a low-income.
The final voice over will be read here. It will say, “For FY2013, rebate savings were $1.88 billion, supporting an average of 1.97million participants each month, or about 23% of the estimated average monthly caseload.”
The PSA will then fast forward and show images of the woman shopping and eating WIC recommended foods during her pregnancy. Images of a nursery room, a hospital, and the woman holding a baby will also be shown in the fast forward sequence.
The PSA will then rewind back to the opening scene of the woman’s feet pacing on the sidewalk. The phrase “Your support system is waiting for you.” will then appear on the screen followed by the WIC logo.
We chose this format for our PSA, because we think it emphasizes how she was contemplating making changes in her life to support her pregnancy by joining WIC. It then shows how it paid off for her, and she made the right decision by starting at WIC and getting the nutrition information she needed.
We each got very similar reactions from the pre-testing of our message with our friends, families, roommates, etc. The majority of people said they liked our concept and the layout we had chosen for our video. They then said, however, that our voice over facts involved too many statistics and would be too much for the audience to take in during a short 3 minute PSA. With that being said, we are going to alter our script and the voice overs, specifically. We want to make the focus more on getting some nutritional information for our target audience across instead of just focusing on WIC services. To do that, we plan on adding facts such as the WIC mission statement and information on the types of food they offer in their food packages for low-income pregnant women. We believe that making these changes will allow us to refocus our PSA on our main purpose and target audience.
Group member |
Pre-testing feedback |
Bev | The feedback from the people I ran the script through with said that the script itself is fine. However, the facts within the PSA do not pertain directly to the mothers and would not likely help in drawing them into WIC, especially the second fact. (personally, I think the first fact is still important so that mothers know if they qualify) Perhaps we could use facts from USDA’s benefits page instead? (and also revise the longer facts so that they read easier) http://www.fns.usda.gov/wic/about-wic-how-wic-helps
We could do:
|
Erin | Most of my people had similar opinions as what Bev said. The facts are all about cost whereas our target audience needs nutritional advice and information. Since people reacted this way, I think we should provide facts that are more based on eating right while pregnant and on a low income. Our topic does have the words “nutritional information” in it.
We could mention these food packages as one of the facts, since it is a primary way that WIC helps low-income pregnant women. I think this fact sheet on WIC would be really helpful as well: http://www.fns.usda.gov/sites/default/files/wic/WIC-Fact-Sheet.pdf |
Cassie | I got similar feedback that Erin and Bev did, the facts need to pertain to the mothers specifically and the information they need. We need to focus more on the information that the women need during their pregnancy, rather than focusing on her deciding to go to WIC. Our PSA is about the nutrition information so we need to show the woman in the script getting the information and tell what that information is. |
Natalie | Mine was also similar. Everyone liked the layout of how the script was written but suggestions I received were to give more specific information on what WIC provides and how it is beneficial to our target audience (low-income, first pregnancy mother). So for example, going off of what Erin said we can provide more information on how to eat right during pregnancy while receiving a low income. |
Jackie | I think that the material Erin linked to could potentially be something we link at the end of the video and pass around the class as we present? Just a thought. My roommates agreed that the facts given were too numerical and hard to take in if they only see/hear the facts for a few seconds. They suggested we make the comments more “uplfiting/motivational” we just have to make sure they are still factual. I like Bev’s examples because they are research backed but easy to understand. We could keep the WIC mission statement and in between each clip give a nutrition tip that is either WIC recommended or research backed to refocus the message like what Cassie talked about. |
We will use this information gathered from our pre-testing to make changes to our original script. We will do this on Thursday, March 31st which is when we next meet to film our PSA.
One problem that we encountered during the first progress report was not having conducted a full needs assessment for our target audience. We were unaware of the extent to which we were supposed to conduct this assessment, so we went back and did more research to make sure we were all fully aware of our target audience’s needs. Secondly, we were told that including every stage in the Transtheoretical Model would be way to much to fit into a 3 minute video. So, we decided to focus on just the contemplation stage of the learning model. That is why our video will include a low-income pregnant women gathering information on WIC services as well as learning about nutrition during pregnancy.
Featured image: http://www.joyoushealth.com/blog/2015/12/15/important-nutrients-foods-healthy-pregnancy/
Photo 1: http://www.gastongov.com/departments/health-and-human-services/public-health-division/education
Photo 2: http://www.co.monroe.mi.us/government/departments_offices/public_health/wic_program.html