PART I: HIGHER EDUCATION’S “CROSSROAD”

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Note:  This article is from a series on change with strategic implications for higher education.

 

 

I am hyperaware of disruptive innovation and technology, combining faculty experience during the dotcom business transformation with two previous experiences: first as a mechanical engineer in manufacturing, and later partnering with Telco to offer multimedia and other digital services.  So it seems I may need to brace myself for a fourth, as the web shifts attention to higher education.

Shifting Focus of the World Wide Web

Like aggressive digital ivy, the World Wide Web has flourished and expanded steadily since gaining prominence in 1995.  Initially empowered with nothing more than a magical hyperlink, the web has greatly surpassed its glorified glossy brochure beginning.

In an early demonstration of strength, the web possibly invoked Metcalfe’s Law to inflict great damage on sophisticated private information networks, such as Prodigy and AOL.   The sheer number of web devices connecting through the Internet was proving a formidable information adversary.

Around 1999, the web turned attention to traditional “brick and mortar” business, and began using its transformative “e” mark, as in “eCommerce” and “eBusiness.”  Online companies such as Amazon jumped at the web opportunity, while more established companies such as Barnes and Noble, proceeded more cautiously.  This was a fascinating time to serve as a MBA faculty member.  It was also fretful attempting to anticipate changes and impact, such as disintermediation (i.e., claims that the middleman would be eliminated).  Although details were foggy, it was clear to business educators that the web would be impactful and should not be ignored.

Disruption in Higher Education

These experiences are why I carefully follow discussion of disruption in higher education, and related technology changes such as free Massive Open Online Courses (MOOC).   Major MOOC players include faculty from credible institutions such as Stanford, Harvard and MIT

I also find fascinating Anya Kamenetz’s “DIY U” (do it yourself university) initiative.  Ms. Kamenetz reached TED status,  where one commenter posted:

In the classic case of an “industry” that is prime for disruption, our existing 1,000 year-old model of education will probably be radically different as a result of lower-cost, more efficient competitors that are able to deliver learning to a new generation. Maybe the traditional institution’s role is in coordinating the open resources available for free rather than being simply a rigid house that is resistant to change.

What to Do?

All conjecture is currently valid, so I listen without opposition to faculty arguments that higher education is exempt from disruption.  At the minimum, I believe disruption in higher education should be monitored.  Better to anticipate and prepare for change, including MOOC experimentation (either as instructor or student), than be caught off guard.  This includes the online research center initiative by PSU’s College of Information Sciences and Technology.   

Suggested Reading

·      Christensen, Clayton M., et. Al. (2011), Disrupting College:  How Disruptive Innovation Can Deliver Quality and Affordability to Postsecondary Education, www.americanprogress.org

·      (2012), Virtual Princeton: A guide to free online Ivy League classes, theweek.com

Photo Credit:  mzacha at rgbstock.com

Book Review: Information, Technology, and Innovation: Resources for Growth in a Connected World

“Futurist” John M. Jordan’s Information, Technology, and Innovation: Resources for Growth in a Connected World is encyclopedic in coverage of trends and effects from digital transformation.  As a seasoned instructor, novices will benefit from Dr. Jordan’s introduction and topic development.  However, advanced readers will also benefit both from the breadth of discussion, as well as the notes that accompany each chapter.

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As an early fan of futurist George Gilder, I was pleased to see the book begin with the “second half of the chessboard” story.  Further insight into the book can be divined from its five sections:  Foundations, Work and Organization, Business Model Disruption, Technology Landscapes, and Some Big Questions. 

Many will agree that our economy moved from industrial to automation with the transistor invention.  This book helps support the important notion that we are now transforming from automation to a subsequent economy.  In particular, leaders and educators should pay heed to Dr. Jordan’s “some big questions” section.  Here Dr. Jordan summarizes implications ranging from identity and privacy, to innovation.

We Need More “Classical” Arguments!

I see a strong connection between any communication, logic, or philosophy class you may have had (i.e., speech or writing), and this research class.  What we wish to do is construct a convincing “argument” that will convince a particular audience to agree with our claim.

UNC has a nice article on “argument” (“expressing a point of view on a subject and supporting it with evidence”) that you may want to review.

It is my perception that the ability to construct classical arguments has become diffused since the time of Socrates. Humorist Stephen Colbert (below) even invented the term “Truthiness” to describe a “truth” that a person claims to know intuitively “from the gut” or because it “feels right” without regard to evidence, logic, intellectual examination, or facts [Retrieved from “http://en.wikipedia.org/w/index.php?title=Truthiness&oldid=492921182“]. 

I personally believe societal success requires more thoughtful development of beliefs and claims!

Dr. G.

 


The Colbert Report Mon – Thurs 11:30pm / 10:30c
The Word – Truthiness
www.colbertnation.com
Colbert Report Full Episodes Political Humor & Satire Blog Video Archive

Life in the Entrepreneurial Fast Lane

Greatly enjoyed IST’s week hosting fabulous alumni currently pursuing innovation dreams.  Now might be a good time to review reasons for and against becoming an entrepreneur.

One reason against becoming an entrepreneur is the goal to be fabulously wealthy.  I do not know the exact statistics, but I suspect they are similar to becoming wealthy as a professional athlete or entertainer (i.e., slim).  If wealth is the only motivation, I recommend instead reading Stanley and Danko’s Millionaire Next Door.   This research suggests true wealth is attainable with a “good job” (i.e., a regular, albeit modest, paycheck), frugality (i.e., no regular Starbucks), and avoidance of advertising traps encouraging ostentatious expenditures.

On the other hand, one reason for becoming an entrepreneur is the freedom to pursue a dream.  If you enjoy hard work and have pride in your abilities, then you might want to consider becoming an entrepreneur.  Startups require a broad range of abilities, and each participant wears several hats.  Note that technical ability is necessary, but not sufficient.  Other important abilities include communications, organization, networking, financial, and legal, just to name a few.

As the speakers mentioned, you will also need persistence and a willingness to initiate action.  The path to create “faster, better, cheaper” disruption includes surviving failures.  Thomas Edison viewed failure elimination as a necessary path toward success discovery.  For example, Col. Sanders endured over 1,000 rejections on his path to Kentucky Fried Chicken success.

For those fortunate, the new enterprise will eventually generate revenue.  This will be accompanied with pressure to make payroll.  However, this is not a bad thing.  In fact, I would argue that only the most successful entrepreneurs get this experience!

Some of the entrepreneurship allure stems from the headline grabbing “flip.”  This is where a new venture is acquired, or experiences a successful public sale (i.e., an IPO, or “initial public offering”).  The current news example is Facebook’s purchase of photo sharing app Instagr.Am.  Although publicized flips can generate tremendous wealth for startup pioneers, they are not representative of the more common, and frugal, investments that focus on business value.

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@NickBilton uses the Instagr.Am case to describe the disruptive force of entrepreneurs to create value, first described by Harvard’s Clayton Christensen (disruptive innovation).  He notes that established companies, such as Polaroid or Kodak, could not create the Instragr.Am app, nor did more recent powerhouses, such as Facebook, Apple or Google.  Disruptive innovation is the reason society needs to encourage entrepreneurs, while established organizations need to simultaneously recruit intrapreneurs. 

 

“Launch Lots of Airplanes”

Knowledge at Wharton recently published, “Why the Job Search is Like ‘Throwing Paper Airplanes into the Galaxy‘.”  I love this imagery.  It clearly describes a process that, while not broken, could be much improved.  For example, apps such as  Startwire offer a supply-side solution where students pool information on search progress.

The bottom line is that interviewing requires:

  1. Patience
  2. Persistence 
  3. Confidence

in no circumstance should a student infer that the lack of a response means anything more than, just that.  I strongly encourage students to get contact information at the interview for two reasons. The first is to be polite and send a thank you email. The second is to have a followup person should you find yourself in the “quiet zone.”

New Google Privacy Policies Begin

Since Google privacy policy changes begin March 1, 2012, some users are using Leap day to clear search diaries in browsers, as well as online.  The Washington Post, among others, provides instructions to remove this information. 

For me, it was a trip down memory lane to review two years of online search data at http://www.google.com/history.  Let me just say that as an instructor of a wide variety of courses and topics, I had some very interesting search data.  By the way, if you like, be sure to share your #stupidgooglesearches!


Note that Google captures search data, when searching with Google, regardless of the browser “privacy” settings.  If you are logged into one of the sixty Google applications, the search data is also personally tracked to you.


Benefits from tracking search histories includes targeted advertising, such as Amazon’s “here are some books in which you may be interested”.    Of course, until the bugs get worked, out this can backfire.  This in fact happened when a joke posted by Nick Bergus on Facebook (see CNET article) made him an unwitting pitchman to his Facebook friends for a 55-gallon tub of Amazon.com lubricant on sale for $1,495.

Reading–Not just the “what,” but the “how”

My first ebook platform was the Kindle app on an iPad.  Dr. Pete Forster had recommended Marcus Luttrell’s Lone Survivor: The Eyewitness Account of Operation Redwing and the Lost Heroes of SEAL Team 10, describing events of posthumous Medal of Honor recipient and Penn State alumni, Lt. Michael Murphy.  Since I am not a fan of reading long articles on a computer, I was skeptical of this experiment.  To make the test even more difficult, I planned to begin reading the ebook in bright sunlight while attending a men’s slow-pitch softball game.

I was hooked immediately.  By itself, Lone Survivor is a remarkable introduction to SEAL training in general, and the Operation Redwing tragedy in particular.  I am sure I would have put up with any ebook challenge to finish this gripping story.  However, unlike bulky computers, the ebook actually facilitated reading by enhancing reader control and flexibility.  For example, I found I prefer a large font in white characters on a black background.  This combination works well, I discovered, in both bright sunlight and dark rooms.

“What” to read has not been a challenge, but there are some strategic “how” issues emerging.  For example, I enjoy collecting free Kindle classics, or an occasional Project Gutenberg book.  I love knowing I can bring my entire library with me to the doctor’s office or on vacation.

I selected the Kindle version, since comments and highlights in hardcopies are difficult to retrieve.  Kindle, however, allows readers to make and export notes and highlights.

Hardcopies are still needed, especially if I want to share them or include contents in a lesson plan.  In these cases, I comply with Stanley and Danko’s[1] research that suggests beginning with a library copy.  This was recently the case with Washington Post reporters Priest and Arkin’s Top Secret America.  In just a few dozen pages, though, I realized I would need to purchase this book to make highlights and notes. 

I selected the Kindle version, since comments and highlights in hardcopies are difficult to retrieve.  Kindle, however, allows readers to make and export notes and highlights.  They are automatically tracked at https://kindle.amazon.com/.  In fact, you can keep your notes private, or make them public.  You may also review public notes and highlights from other readers since Amazon lists “Highly Followed People” and “Books With the Most Public Notes.”

To read Former hacker Kevin Poulsen’s Kingpin: How One Hacker Took Over the Billion-Dollar Cybercrime Underground, I checked out the digital copy from our local library.  The library-required iPad Overdrive App is a compromise, since it allows me to “check out” new books on an iPad, but not the ability to make notes.  In this case, I will probably end up purchasing the book;  I now know it will be necessary in lesson plans.

Some books are available in browsers with Internet access only, such as the “on line” books listed in the Penn State Library “Cat.”  To click on these links, log in to the library before clicking on the online link.  Google Books and the Google Books Project at Penn State are other browser options requiring Internet access.

So as you can see, the question now is not just what to read, but also how. 


[1] Advice to borrow library books and not purchase, comes from researchers Stanley and Danko in The Millionaire Next Door

Good Career Advice

Penn State students find opportunities on campus to begin a professional career.  At University Park, for example, many colleges offer career fairs for students to meet recruiters, mock interviews to refine student introductions, and résumé review and feedback sessions. 

This is also possible at the campus-wide level in the Division of Student Affairs Career Services.  The summary below can help orient students:

1.     Résumé:  The purpose of the résumé is to quickly and effectively communicate an individual’s unique strengths to a target organization.  The résumé “advertisement” is “consumed” in less than twenty seconds.  It is rare, in my experience, for an individual to craft a “perfect résumé” absent outside feedback.  My suggestion is to begin with a college (e.g., IST Résumé Samples) or university template, or edit one at Microsoft Office.  Next, present the résumé for feedback to many people who know you (e.g., family, faculty) AND who know résumés (e.g., career counselors, recruiters).  Since it is your résumé, you decide which recommendations to actually implement.  The résumé is a work in progress that is never fully done, especially as new skills and experiences are added.  Thus, expect to continue making improvements to your résumé in perpetuity.

2.     Career Fairs:  The purpose of the career fair is to connect students with organizations that have full time, co-op (two semester) and intern (one semester) employment opportunities.  Multiple University Park career fairs are offered by Student Affairs at the beginning of each semester.  In addition, some departments (e.g., Smeal’s Supply Chain) and colleges (e.g., IST’s Fall ProExpo and Spring Future Forum) may also host career fairs for their students.

3.     Strategy:    The purpose of a strategy is to prepare the student prior to meeting recruiters. The strategy has two parts:  first, learn about the company, and second, practice promoting the student’s unique strengths.  The former can be found at company websites, and the latter through Penn State “30-Second Introduction” tips.  The introduction, and the résumé objective, quickly “qualify” organizations by explaining the student’s employment objective (e.g., full time, co-op, internship), availability date to begin employment, and interest or degree.  If any of these do not meet an organization’s need, the student can immediately move on to the next organization.

4.     Advocate Yourself:  The purpose of meeting recruiters in person is to exude confidence in you (i.e., the “product”).  Confidence, passion and enthusiasm, as every advertising pitchman knows, are infectious.  Unfortunately, the absence of these is infectious in a bad way.  Job candidates need to know two or three top personal strengths (e.g., refer to these nine action verb categories for ideas), and have several personal supporting stories ready (i.e., consider using the S.T.A.R. model).  Since “practice makes perfect,” practice “the pitch” alone (e.g., in front of a mirror), with friends, and counselors.  Attend as many career fairs as possible to practice “live” with recruiters.  In time the handshake, eye contact, voice, body language, and stories will all combine to your maximum benefit.

5.     GPA:  The purpose of GPA is to summarize classroom performance given the context of a student’s unique undergraduate commitments.  GPA (grade point average) is not a measure of intelligence (i.e., all college students are intelligent).  It is easy to misconstrue many metrics in life, including GPA.  In my opinion, the GPA does not summarize hire criteria such as creativity or passion.  GPA is important, but it is only part of a unique student’s total “package.”  A student that has worked hard and been active should never feel inferior because of a GPA.   A recruiter from a major technical company laughed and agreed when I shared this common student misunderstanding.  He told me they had just hired a student with a 2.7/4.0 GPA, because of excellence in the student’s “total package.”

Wicked IS – Aliens vs. Cowboys?

The sci-fi and Western mashup did not begin with the 2011 “Cowboys & Aliens” movie starring Daniel Craig and Harrison Ford.  Henry Cribbs elaborates on the  “weird-Western” genre in his blog (i.e., think Wild Wild West, for example, or some  Quantum Leap and Star Trek episodes).

What is really interesting is when life imitates art.  Recently, a weird-Western event came to life when a sheriff department called in a border patrol Predator B drone to help take down some alleged cattle rustlers in North Dakota (see story in the LA Times).

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It is inevitable that such events will  escalate the spirited U.S. privacy vs. surveillance discussion.  This discussion first began, possibly, when wire tapping followed the invention of the telephone, and has continued ever since, such as the California student that had to return the secret FBI tracking device he discovered on his car (see story in Wired). 

The  Washington Post predicts that technologies and techniques “honed for use on the battlefields of Iraq and Afghanistan” will  migrate into American law enforcement agencies (see story in the Washington Post).  Issues will result when the relatively slower legislative process is faced with a flood of technologies developed in the post 9/11 defense economy.

In the meantime, privacy advocates may find good news from Bill Macki, head of the Grand Forks’ police SWAT team, that said, “We don’t use [drones] on every call out. If we have something in town like an apartment complex, we don’t call them.”