Artifact Elevator Pitch

I was always confused by the game Rock-Paper-Scissors. Sure, rock can crush scissors and scissors can slice right through paper, but how could flimsy paper ever beat solid rock? I may not have the answer to that dilemma, but in certain situations paper could be a revolutionary tool that is used to bring an end not just to a simple game of Rock-Paper-Scissors, but to an entire armed conflict.

An advertisement campaign by ADOT.com is putting that theory to the test with their series of “Words Kill Wars” ads that juxtapose the violent tools of war with the diplomatic tools that could be used to end the combat. Advocating specifically for a swift, peaceful response to the Russia-Ukraine conflict, these ads highlight the United Nations Sustainable Development Goal of Peace, Justice, and Strong Institutions. If the writing from a pencil, the voice from an active citizen, or the speech from a megaphone can truly impact the Russia-Ukraine conflict is still to be seen. 

We must remember that regardless of how much we want to believe blindly in “Words Kill Wars,” it is still a commonplace that may be conveying a false message about the power of words. For that reason, the situation must be analyzed through a commonplace lens, exploring similar historical examples, as well as an establishing trust lens as we explore how reliable the author and their claims truly are. Only then will we understand the validity and efficiency of choosing this course of action. There’s a saying that goes: “Words can inspire and words can destroy. Choose yours well.” Hopefully we can make the right choice. 

Thank you.

Posted in RCL

4 thoughts on “Artifact Elevator Pitch

  1. The image is eye opening on how easily something drastic can be effective in much more peaceful ways and that we don’t have to resort to violence. This is an interesting artifact to dig deeper into. While you did explain the United Nations connection I would also highlight more vividly the lens’ you will be using.

  2. I like your artifact and how you chose to explain its significance, it is never an interesting and deeply thought out phrase and use of imagery. You explained the artifact well but for your presentation I would add more in the category of what lens is being used in the use of this artifact as well as the connections and possibly bring in words such as pathos, ethos or logos to really highlight what this is portraying and how it will affect the audience.

  3. I love your artifact and how they paint some very dangerous implications and scenarios for our future. How many times in history have wars been caused over words? Humans are doomed to repeat history and this artifact shows it. I love how engaging your hook was. As for your lenses, like what the others said, I feel like you could have included some lenses in your pitch. Maybe “Ways to Build Trust” (ethos, logos, and pathos)? Nice work with your blog.

  4. Your speech was done very well with a good attitude.
    Invention: I believe your artifact is interesting and the change from hostile weapons to more peaceful methods can be analyzed in depth.
    Arrangement: I believe this was perfectly organized for an elevator pitch and was timed well to keep engagement.
    Style: The style was pretty upbeat for a more violent topic similar to the other side of the artifact in which words should be used over war.
    Memory: You used very little aid and knew well what you were talking about.
    Delivery: Your tone was great and kept people engaged.

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