Whether it’s to sell a product, attract subscribers or promote a cause, your website serves a purpose. A landing page is where you describe what that purpose is and why it should matter to those who visit your site.
Think of it as a beachhead. Your website has a home page, a product page or perhaps an “About” page that describes who you are and what you do. A landing page is a page on your website that you publicize widely in the hopes that new visitors to your site will “land” there. Readhttp://www.weebly.com/inspiration/landing-page-design-tips