PSA #2 by Erin Workinger, Brianna Pruden, Grace Thomas, Dan Gamble, Samantha Leone
SCRIPT OUTLINE FOR FILM
Fit in the time frame of 30 seconds – 3 minutes
START WITH → black screen-Scare factor: statistics about hypertension in Mississippi -> what foods cause it (voice over)
- Mississippi has the highest rate of hypertension among all states
- 42.5% of adult women in Mississippi have hypertension
- Leading cause of death in Mississippi is heart disease (hypertension is a precursor for heart disease) (26%)
- 39.6 % of avoidable deaths from hypertension and related diseases were women per 100,000 person population.
- Only 5.5% of the population met the daily recommendations for vegetable intake.
- What foods cause hypertension:
- Processed foods (examples: Food chain/ pre prepared meals, cured meats, biscuits and gravy)
- Foods high in sodium (examples: canned foods with ADDED salt, salted nuts, frozen foods)
- Fried foods (chicken, seafood)
- How to measure, monitor, and maintain blood pressure
- Measure- at doctor’s office, pharmacy, or at home
- Monitor- check it on a regular basis, making sure that the numbers are in the safe range
- Maintain- include regular physical activity, less sodium, or be sure to take your medication as needed/recommended by a physician
*you don’t have to change what you eat, but you can change how you eat it* (making behavioral changes) ->in other words, how you prepare these meals
Tutorial style; tasty video style (short-cooking format) (take a main dish they eat and show a healthier alternative way to prepare it)
-shrimp dish (fried shrimp? How about shrimp cocktail!”)
-cauliflower instead of potatoes/bread
-brown rice as sides
-vegetarian collard greens
- ex) chick-fil-a get a chicken sandwich -> show how to make the same thing but grilled, not fried
Another solid screen RECAP: quick summary (show side-by-side pictures with a voice over; grill instead of fry, use different spices instead of salt. etc)
Quick bullets to summarize
- Healthful tips to remember:
- Grill instead of fry
- Use less salt, more of other spices
- Healthier alternatives for their typical side dishes
Restate our main message: You don’t have to change what you eat, but you can change how you eat it* (making behavioral changes
|1.||“Mississippi has the highest rate of hypertension among states, in fact, 42.5% of adult women in Mississippi have hypertension and it is the leading cause of death.”
“Only 5.5% of the population met these daily recommendations”
|Black screen with voiced over text
– We are showing statistics about hypertension in Mississippi
|2.||“Foods that lead to high risk of hypertension are processed foods, foods high in sodium and fried foods”||Show images of these foods|
|3.||“Your local chain drug store will often offer free blood pressure checks or you can call your local health department for info about where to get checked.”
“It is important to check your blood pressure on a regular basis to make sure your numbers are in a healthy range”
“Exercise promotes weight reduction and can help reduce blood pressure. If you do not keep active, you have a greater risk of developing hypertension”
|Black screen: “How to measure, monitor and maintain blood pressure”
-Show picture of a doctor’s office/pharmacy
-show safe ranges of blood pressure
-short clip of someone doing physical activity(aerobic and strength training)
|4.||“You don’t have to change what you eat, you can just change how you eat it…in other words, how can you prepare these meals in a healthier way?”
“Good alternatives to fried foods is that same food, just baked!”
|Show tasty video of alternatives to the main dishes that they eat.
Examples: shrimp dishes (grilled shrimp, not fried)
-Cauliflower instead of bread/potatoes
-baked chicken tasty video
-possible cooking method demonstration
|5.||“Remember these healthy tips: grill instead of fry, use other spices instead of salt and choose healthier alternatives as side dishes.”||Show side by side images grilling v. frying, spices v. salt, healthy side dish v. unhealthy side dish.|
|6.||“You don’t have to change what you eat, but you can change how you eat it”||Black Screen: re-stating our general message|
COMMENTS/FEEDBACK ON THE SCRIPT AND CONTENT:
Number of People used for feedback: 11
-Our messages seem to be clear and directed to our audience
-Our message is not difficult to grasp and is easy and beneficial for long-term health
-Our message is good and easy to understand but the script has a lot going on and could be made simpler.
-We have good visual evidence/explanations that correspond with our factual evidence
-The presence of statistics in our intro show that we know what we are talking about and prove to be a source of motivation to the audience.
-Showing the problematic food choices highlighted potential foods which the audience might not know contribute to a high risk.
-Alternative cooking styles, seasoning methods, and food recommendations were great because the audience might not know how to get started to lower their sodium and work to lower their risk or maintain their hypertension.
-Our message is clearly communicated to the audience.
-The goals we have set make it easy for the audience to change their lifestyle.
-Adding ways the audience could change their lifestyle at home was clearly described, but how to do that when eating out should be clearer.
-Maybe define hypertension as high blood pressure
-Be able to make clear comparisons of what foods are being switched out
-Maybe put a link in at the end of a list of alternative recipes for all different kinds of food
-Be sure to provide a full recipe with definitions of what each tool, and ingredient is and give it to them at the end of the PSA so they do not forget.
-Make sure you thoroughly explain things when showing the recipes (for example, can’t assume everyone knows how to grill or bake food)
CONCERNS, PROBLEMS, AND RESOLUTIONS
Our main issue was finding a way to give somewhat of a tutorial of our alternate cooking methods in a short period of time. It’s possible that our audience may not know how to do one or the other and we wanted to give them a quick overview. We settled on using tasty videos which run for about a minute and a half or simply just recording footage of ourselves doing short 20- 30 sec. demonstrations.