Video games can be one of the most influential things in the life of a growing teenager. Not everyone plays the general standard of video game like FIFA or Call of Duty, some just play phone games. While they may not be considering themselves as being a “gamer”, big brands like Ubisoft and EA view them as popular consumers.This allows the large video game companies to market products that they think will be extremely profitable for the company. Even extremely large companies like Disney and Ford make money off of large games. These well known brands pay to have they logos and content put into video games which is both beneficial for the game manufacturers and the companies whose products are being advertised. Large companies like Blizzard and Valve also are more likely to charge a certain amount of real life currency for in-game currency as a means of making a profit on the wider aspect of having hundreds of thousands of people paying 2.50$ for 100 of in game currency which would make them a lot of money. The biggest example in modern day news would be Fortnite, they allow individuals to pay $5-$10 for in game content and they have millions of people purchasing it. That is the way they stay profitable especially when the game is considered free-to-play.
Popular gaming brands are also very aware of the timing of their release. They choose to strategically release games during lull periods in which they are to be most profitable to them. Popular games like Assassins Creed comes out every 2 years. In 2018, Assassins Creed: Odyssey came out and they subsequently spent the span of 2 years releasing additional content as to not completely lose all of their customers. The length of the games also has increased tremendously. The first game of the franchise that I played was the original Assassins Creed and it took me about 2 weeks to complete the whole story line and additional content. While with Assassins Creed: Odyssey, It took me nearly a year to complete every single quest in the main story line. This may be due to the change in my schedule and the coarse load I was taking at the time but even so that is a substantial difference. While many franchises like Assassins Creed chooses to wait every 2 years, Companies like Rockstar choose to wait almost 4-5 years to maximize the profit of each game that gets release. Although, the last game they released was GTA V and it was released almost 7 years ago. It seems like they may be releasing a new game in late 2020. Which I will be excited to see.